Privacy and Security


American Appliance, LLC is committed to respecting your privacy. We use the information we collect about you to process orders and to provide a more personalized shopping experience. We will not sell or disclose any information that identifies you to a third party if requested. In addition, when you place an order with American Appliance, LLC your personal information and credit card information are safe. Please read on for more details about our privacy policy.


What information does American Appliance, LLC collect?

When making a purchase through our Site, we collect your name, billing address, phone number, e-mail address and credit card information, in order to process your order. Therefore when you visit our Site to place subsequent orders we can save you time by providing your previous account information for you. Once we have collected an email address, we may send out an email informing you of news, special product offers or a feedback survey. You are welcome to visit our Site without providing any of this information; however, we are unable to process an order or send an email without the requested information.


We use cookies, which is a feature of your browser used to assign identification to your computer. The unique user ID contained within your cookie automatically identifies your computer – but not you – to our servers every time you visit our site. Cookies by themselves cannot be used to find out the identity of any user, but may be correlated with identity information in our log files. You can decline cookies through your browser preference options, but you may not be able to use some of our services properly as a result, such as the option to save your user name and password.

We also collect the IP address of visitors to our Site and collect aggregate information about the use of our Site. All information described in this section entitled "What information does American Appliance, LLC" constitutes "Data" for purposes of this Privacy Policy.


American Appliance, LLC may collect your email address via cookies and pixels on the Website through the use of trusted third party partners. These partners may also combine your email information with other information they have access to such as mailing address so that American Appliance, LLC may serve relevant marketing offers to you via email and direct mail. If you do not want American Appliance, LLC to collect information about you, please contact us to opt out.


How does American Appliance, LLC use the data it collects?

We use the Data collected from you primarily to process and fulfill your orders, to notify you of the status of your orders, to send you an email or to send you targeted marketing information, special product offers or other information that we believe might interest you.


We also may combine information you have provided to us in communications offline – such as information related to your catalog subscription and orders – with the Data you have given us online, to provide a more customized experience for you when you visit our Site.



Communications from American Appliance, LLC to you

We may contact you by e-mail to respond to customer service questions you have submitted, or to address a problem affecting your use of the Site, or to send you a confirmation message upon completion of an order that you purchased.



With whom does American Appliance, LLC share information?

As part of our commitment to your privacy, American Appliance, LLC adheres to the guidelines and practices adopted by the Direct Marketing Association's "Privacy Promise to American Consumers." We periodically make information, including aggregated information, available to selected third parties, including but not limited to those who share information for direct marketing purposes. You may instruct us not to share information with third parties by calling us at 1 (877) 381-5551 and press 1 or 2 for Spanish customers.  


American Appliance, LLC does not make your email address or phone number available to third parties.


We may disclose your Data to a third party if we believe in good faith that the law or legal process requires it, to protect the rights or property of American Appliance, LLC or others, or as otherwise described in this privacy policy.


Notwithstanding any other provision, we may also engage a third party partner for the purpose of identifying users and delivering to them interest-based content and advertisements. We may share information about you with our partners such as a non-human-readable form of your email or other identifier to ensure the security of your information. Our partners also may collect information directly from your device, such as your IP address, device ID, and information about your browser or operating system; may combine our personal and non-personal information about you with information from other sources; and may place or recognize a unique cookie on your browser. 


How Is Your Information Protected?

This site has security measures in place to protect the loss, misuse and alteration of the information under our control. All orders are transmitted over secure Internet connections using SSL (Secure Sockets Layer) encryption technology. All of your personal information, including your credit card information, are stored in encrypted format at all times. This Website, and more importantly all user information, is further protected by a multi-layer firewall based security system.



Opt Out Policy

If you’d prefer not to receive our communication, or if you’re receiving unwanted extra copies, then please contact us by dialing 1 (877) 381-5551 and press 1 or 2 for Spanish customers.


You can also call us at 1 (877) 381-5551 and press star 1 or 2 for Spanish customers if you would like to be removed from any of our lists.


You may always choose not to provide us with any of the information we request; however, this may limit our ability to provide you with a specific product or service.



Correcting and updating your information

Users of our Site are able to modify their account information, such as shipping and billing addresses, each time they place an order with us.



Links to other sites

American Appliance, LLC may contain links to other sites not affiliated with American Appliance, LLC. These sites have their own policies and practices with respect to online privacy, and American Appliance, LLC cannot be responsible for the privacy practices of these unaffiliated web sites.



Contact Information

If you have any questions about this Privacy Policy or about American Appliance, LLC’s information collection practices, please call us at 1 (877) 381-5551 and press 1 or 2 for Spanish customers.

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